Market Trends

Latin America's Ecommerce Market Set for Robust Growth, Predicted to Reach $269.8 Billion by 2027

DUBLIN, March 5, 2024 — The impressive expansion of the Latin American ecommerce market shows no signs of slowing down, as a new report entitled "Latin America Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update" has recently been offered by ResearchAndMarkets.com. This extensive databook is set to provide invaluable insights into the ecommerce sector, bolstering strategies and spotting opportunities for businesses in the region.

A Close Look at the Ecommerce Landscape

Forecasted to grow by 6.55% annually, the ecommerce market in Latin America is expected to hit US$194.7 billion in 2023. This indicates that the industry is not only thriving but is also anticipated to continue its upward trajectory in the coming years. This growth momentum is underpinned by a robust Compound Annual Growth Rate (CAGR) of 8.50% from 2023 to 2027. As a result, the Gross Merchandise Value (GMV) of ecommerce is projected to escalate from US$182.7 billion in 2022 to a remarkable US$269.8 billion by 2027.

Comprehensive Insights into the Market Dynamics

The databook offers a detailed data-centric analysis, delving into more than 50 Key Performance Indicators (KPIs) for Latin America's ecommerce scene. These KPIs trace the contours of market opportunities across various ecommerce verticals including Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It doesn't stop there; the report also provides insights into market shares held by prominent players within these verticals, as well as a breakdown of sales channels which include direct and indirect avenues such as Platform to Consumer, Direct to Consumer, and Consumer to Consumer models.

As ecommerce continues to integrate deeply into consumer habits, the report identifies niche trends which include market size by engagement through live streaming and cross-border purchases. It also dissects ecommerce spend share by operating systems and devices, highlighting the battle between mobile and desktop dominance, and even illustrates how these trends vary across different cities.

Furthermore, the dataset is enriched by the inclusion of analyst commentary. This feature assists in decoding key trends, drivers, and innovations shaping business-to-consumer (B2C) ecommerce activities in Latin America, thus providing readers with a thorough and forward-thinking industry outlook.

An Extensive Bundle of Regional and Country Specific Reports

Highlighting its comprehensiveness, the title is bundled with detailed reports offering regional insights – a testament to the diverse nature of ecommerce across the Latin American landscape. The package includes regional databooks in addition to country-specific reports for Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Ecuador.

Exploring Ecommerce Verticals and Sales Channels

Each report within the bundle covers market size and forecast by various ecommerce segments, shedding light on the intricate dynamics of these verticals. For instance, Retail Shopping is dissected into subcategories like clothing, footwear & accessories, food & beverage, and home improvement, among others. Meanwhile, Travel and Hospitality is broken down into air travel, taxi services, and lodging options like hotels & resorts, providing intricate details on each sector.

The databook doesn't stop at categorizing market shares by ecommerce segments alone. It dives deeper by portraying the ecosystem through sales channels, offering an understanding of how different modes of ecommerce operations, such as Aggregator Apps and Direct to Consumer models, are trending within the industry. This granular level of detail extends to the Online Food Service sector as well, with analyses dedicated to third-party apps and direct order placements.

Engagement Models, Devices, and Payment Instrument Insights

Another aspect this comprehensive report focuses on is the ecommerce market size and forecast by engagement model, recognizing the ever-evolving methods in which consumers interact with online marketplaces, including website-based platforms and increasingly popular live streaming models.

When it comes to ecommerce market size by device, the databook divides the segment into mobile and desktop, acknowledging the significant role these platforms play in ecommerce transactions. This section will undoubtedly be of interest to marketers and strategists aiming to optimize the user experience across various devices.

Payment instruments are also a focal point in the report, as they are crucial to understanding purchasing behaviors. Analysis of gross merchandise value trend analysis by payment type – which includes credit and debit cards, bank transfers, prepaid cards, digital & mobile wallets, and other digital payment options – provides a vivid picture of the financial landscape in ecommerce.

A Lens into Market Dynamics by City and Operating System

The insights continue with a lens on the market size by city, categorized across tiers, revealing the geographical nuances and urban influences on ecommerce. Additionally, the report evaluates the market by operating systems such as iOS/macOS, Android, and other systems, showcasing ecosystem preferences and penetration rates.

A Glimpse at Key Market Players

Pivotal to the understanding of the ecommerce market is recognizing the leading players shaping the industry. The databook lists companies such as 99Food, Amazon, Mercado Libre, Uber, and Walmart, among others. This illustrates the diverse range of multinational and local enterprises that are driving the market's progression.

For more information and deeper insights provided by this exhaustive report, interested parties are encouraged to visit Research and Markets, where the full databook and its associated regional and country reports can be accessed.

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In Conclusion

This monumental report, "Latin America Ecommerce Market Opportunities Databook - Q2 2023 Update," serves as a benchmark analysis for stakeholders within the digital commerce realm. As Latin America continues to advance in the ecommerce sector, businesses, investors, and analysts are equipped with extensive data and insights to navigate and harness the potential of this burgeoning market.

SOURCE: Research and Markets

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